Being an awards event where the fans "Voice [Their] Choice" leading up to the show by voting for the winners, People's Choice is playful while just brushing the edges of sophistication.

The brand splits into two entities: the year-round website and social media with daily polls and news, and the once-a-year televised awards show. The yearly campaign includes print and digital - the latter encompassing special landing pages, email blasts, banners, social media and more. Maintaining the style guides for the brand was of utmost importance for sharing with partners.